Here are some useful nouns, adjectives and collocations to talk about adverts.
This company advertises make-up products
This restaurant is advertising for a chef
Advertise in a newspaper / on the TV / on social media
What are the different parts of an advert?
Well, there are many different parts to an advert, whether it appears on the TV or in a newspaper. Here are the main aspects you should know.
In addition to writing, most adverts make use of some kind of visual support. These can be known as,
This advert has attractive visuals
I love the appealing creatives in this Facebook ad.
Another important aspect is the advertising slogan, which is often known as the tag line. Here are some famous examples
Nike has a such a catchy slogan, it is really engaging
Finally, many adverts make use of a short piece of music or sound, and this is called a jingle.
Find out more about some famous advertising slogans here:
https://www.wordstream.com/blog/ws/2021/09/21/advertising-slogans
How would you describe these adverts?
Here are some useful phrases below to describe these advertisements.
The third advert is quite old and, back in the day, companies could have got away with saying cigarettes with a filter are ‘healthy’.
Nowadays, this kind of advert would be regulated and not allowed in many countries. So, we could say it is humorous, funny or even hilarious, because it is so unbelievable.
Here are some useful ideas and phrases to talk about the characteristics of a good or bad advert.
to stretch the truth = to exaggerate
In a saturated market (busy and full market), all of these are important
I’m fond of adverts that have a good storyline
I can’t be doing with adverts that mislead and give false information
If you want to help create a slogan for the Keith Speaking Academy, then you can add your idea to the board in the link below
http://linoit.com/users/keithohare/canvases/Keith%20Speaking%20Academy%20Slogan
I have played this song hundreds of times on the piano, now I have it down to a tee.
Apple have their advertising slogans down to a tee.
China Airline’s latest advert went viral across the world
The big companies like Coca Cola always splash out on advertising
Apple’s latest advert for the iPhone 13 stood out from the crowd
These adverts always harp on about how good the product is but then they never keep their promises
It’s not easy coining a catchy tagline or slogan
If you liked this lesson, leave a comment below!
There are more lessons you can follow in the links below too.
FOOD in IELTS Speaking. Idioms and vocabulary to learn how to talk about food.
BUSINESS PEOPLE in IELTS Speaking. Useful vocabulary and idioms to express yourself when talking about Business People and Entrepreneurs.
SOCIAL MEDIA in IELTS Speaking. Improve your listening and speaking skills for the topic of social media.
JOBS in IELTS Speaking Vocabulary you need to answer questions in Part 1, 2 and 3 for the topic of jobs.
Thank you so much, sir Keith! Your lessons are absolutely helpful! I only used your resources plus the free idp materials. I got 7.5 on speaking! I will definitely recommend your lessons. God bless you.
Congratulations – so pleased my resources helped!
Hello there Prof.
Avelanch of thanks for you excellent explanations about this topic.
I can’t say how much more, really, really useful to me.
Sorry, I have a question
Is it possible to name one of the app for presenting in the class? I myself use PowerPoint and so on.
Please name one of them that you use it in your presentation.
I loveeereeeeee your presentation.
You are one of the best, famous, smart professor in the world.
Like
I mainly use Ecamm, Prezi and Kahoot.